Category: Press Releases

  • Gray Line Niagara Falls Sponsors Naomie Young at LFA 245

    Gray Line Niagara Falls Sponsors Naomie Young at LFA 245

    Gray Line Niagara Falls Is Proud to Support Naomie Young at LFA 245

    There’s more happening in Niagara Falls than incredible waterfalls.

    This October, the excitement moves inside the Seneca Niagara Event Center as LFA 245 comes to Niagara Falls, New York—and Gray Line Niagara Falls is proud to sponsor fighter Naomie Young for her upcoming strawweight bout.

    The event takes place Friday, October 30, bringing combat sports fans and visitors to one of the world’s most famous destinations.

    For Gray Line Niagara Falls, supporting Naomie is about more than putting our name behind an athlete. It reflects our commitment to supporting the people, events and experiences that give visitors another reason to discover Niagara Falls.

    Experience Niagara Falls Beyond the Fight

    Travelling to Niagara Falls for LFA 245? Don’t make it a one-night trip.

    Niagara Falls is a destination that deserves to be experienced.

    Visitors can get close to the Falls aboard the iconic Maid of the Mist, experience spectacular viewpoints, explore the Niagara River and discover attractions throughout Niagara Falls, New York.

    Gray Line Niagara Falls offers sightseeing experiences designed to make exploring the destination easy, especially for visitors who want to see the highlights without worrying about navigating everything themselves.

    Whether you’re visiting Niagara Falls for the first time or returning for another adventure, pairing a major event like LFA 245 with a Niagara Falls sightseeing experience can turn a fight night into an unforgettable getaway.

    Supporting Events That Bring People to Niagara Falls

    Major sporting and entertainment events play an important role in introducing new visitors to Niagara Falls.

    When travellers arrive for an event, they also stay in local hotels, eat at local restaurants, visit attractions and discover experiences they may never have known about otherwise.

    That’s why Gray Line Niagara Falls believes in supporting opportunities that strengthen both tourism and the local community.

    Naomie Young brings determination, discipline and tremendous energy to her sport, and we’re excited to support her as she prepares to compete at LFA 245.

    Coming to Niagara Falls for LFA 245?

    Make the most of your trip.

    Come for the fight. Stay for the Falls.

    Explore Niagara Falls with Gray Line Niagara Falls and experience one of the world’s most famous natural attractions from perspectives you won’t forget.

    From sightseeing and Niagara Falls tours to iconic attractions and memorable experiences, we’re here to help you experience more of Niagara Falls while you’re in town.

    Good luck, Naomie. Gray Line Niagara Falls is proud to be in your corner.

  • Journey Behind the Falls Niagara Falls: How to Visit from Toronto in 2026 & 2027

    Journey Behind the Falls Niagara Falls: How to Visit from Toronto in 2026 & 2027

    Journey Behind the Falls Niagara Falls: How to Visit from Toronto in 2026 & 2027

    If you are planning a Niagara Falls day trip from Toronto, there is one experience that lets you see the Canadian Horseshoe Falls from an entirely different perspective: Journey Behind the Falls.

    Instead of simply looking at Niagara Falls from above, Journey Behind the Falls takes you approximately 125 feet below ground into tunnels carved through the bedrock beside and behind the Horseshoe Falls.

    And there is another reason travellers should have this attraction on their radar.

    Journey Behind the Falls is being transformed through a major redevelopment that will eventually include a reopened historic tunnel and a brand-new year-round viewing platform.

    The attraction remains open during the redevelopment, making 2026 and 2027 particularly interesting years to experience this Niagara Falls landmark.

    For visitors staying in Toronto, Gray Line Toronto offers a convenient way to combine transportation, professional sightseeing and the option to experience Journey Behind the Falls during a Niagara Falls day tour from Toronto.

    What Is Journey Behind the Falls?

    Journey Behind the Falls is one of Niagara Falls’ signature Canadian attractions.

    Located at Table Rock beside the Canadian Horseshoe Falls, the experience takes visitors approximately 125 feet down into the bedrock beneath Niagara Falls.

    From there, tunnels lead toward observation areas where you can experience the extraordinary sound, mist and power of the Horseshoe Falls from beside and behind the cascading water.

    It is completely different from simply standing at a Niagara Falls lookout.

    You aren’t just seeing Niagara Falls.

    You are experiencing what is happening underneath and behind it.

    Is Journey Behind the Falls Open in 2026?

    Yes.

    Journey Behind the Falls remains open while Niagara Parks completes a major multi-year redevelopment of the attraction.

    Niagara Parks has announced a $25-million investment to modernize and expand Journey Behind the Falls.

    One of the most exciting changes is scheduled for 2027, when an original tunnel dating back to 1903 is expected to reopen.

    That restored tunnel will lead visitors to a new covered, heated, year-round viewing platform.

    For travellers planning a Niagara Falls vacation in 2026 or 2027, Journey Behind the Falls continues to be one of the major attractions to consider adding to a Niagara Falls itinerary.

    Can You Visit Journey Behind the Falls on a Tour From Toronto?

    Yes.

    You do not need to rent a car or organize a separate trip to Niagara Falls to experience Journey Behind the Falls.

    Gray Line Toronto’s Niagara Falls + Boat + Journey Behind the Falls tour provides round-trip transportation from Toronto and allows guests to select Journey Behind the Falls as part of their Niagara Falls experience.

    Our Niagara Falls day tour departs from downtown Toronto and takes you directly to the Canadian side of Niagara Falls.

    Depending on the option selected, your Niagara Falls experience can include:

    • Journey Behind the Falls
    • Niagara City Cruises during the operating season
    • Approximately three hours in the main Niagara Falls area
    • Views of the Canadian Horseshoe Falls
    • Table Rock
    • Niagara Parkway sightseeing
    • Niagara Whirlpool
    • Canadian maple syrup tasting
    • Chocolate and fudge tasting
    • Professional guided commentary
    • Round-trip transportation from Toronto

    It is designed for visitors who want to experience Niagara Falls without spending their day worrying about driving, parking and coordinating multiple attractions.

    Journey Behind the Falls vs. Niagara Falls Boat Cruise: Which Should You Choose?

    This is one of the most common questions visitors ask when planning a Niagara Falls tour from Toronto.

    The answer is that they are two completely different Niagara Falls experiences.

    Journey Behind the Falls

    Journey Behind the Falls takes you approximately 125 feet below ground and into the bedrock beside the Horseshoe Falls.

    You walk through tunnels and experience the tremendous sound and power of the water from a perspective you cannot get from the regular Niagara Falls viewing areas.

    Journey Behind the Falls operates year-round.

    Niagara City Cruises

    Niagara City Cruises takes you onto the Niagara River and toward the Falls.

    From the boat, you experience the American Falls, Bridal Veil Falls and the Canadian Horseshoe Falls from water level before travelling into the famous Niagara mist.

    The boat operates seasonally and is weather dependent.

    Can You Do Both?

    Yes — and for visitors who may only experience Niagara Falls once, doing both provides two dramatically different perspectives.

    First, experience Niagara Falls from the water.

    Then go beneath and behind the Horseshoe Falls.

    Gray Line Toronto offers a Niagara Falls tour option that allows travellers to select both Niagara City Cruises and Journey Behind the Falls when the boat is operating.

    Is Journey Behind the Falls Open in Winter?

    Yes.

    One of the biggest advantages of Journey Behind the Falls is that it is a year-round Niagara Falls attraction.

    That makes it particularly valuable for travellers visiting Niagara Falls from Toronto during fall and winter.

    Niagara Falls does not close when summer ends.

    Winter brings a completely different atmosphere to the Falls, with mist, ice formations and dramatic seasonal scenery.

    While Niagara City Cruises operates seasonally, Journey Behind the Falls provides visitors with an opportunity to experience the power of Horseshoe Falls throughout the year.

    How Long Does Journey Behind the Falls Take?

    Most visitors should allow approximately 30–45 minutes for the attraction, although timing can vary depending on crowds, operating conditions and how much time you spend at t

  • Gray Line Expands Leadership with Crystal Sheriff as Official Licensee for Niagara Falls Canada & USA

    Gray Line Expands Leadership with Crystal Sheriff as Official Licensee for Niagara Falls Canada & USA

    Gray Line, a globally trusted name in sightseeing and destination experiences, proudly announces the expansion of tourism leader Crystal Sheriff as the official licensee of Gray Line Niagara Falls Canada & USA. As a long-standing previous employee of Gray Line Toronto, current licensee of Gray Line Toronto, and founder of VIP Ontario Tours, Sheriff’s acquisition brings two of Ontario’s most iconic destinations together under one forward-thinking, locally-led brand.

    This transition reflects a renewed commitment to preserving Gray Line’s rich history in Niagara while driving innovation and expansion through guest-centered, values-driven leadership.

    Sheriff, a lifelong advocate for tourism and entrepreneurship, began her journey with Gray Line at the age of 15. From guiding guests herself to launching award-winning travel services, her career has been defined by a passion for community, storytelling, and high standards in guest experience.

    With this new chapter in Niagara Falls, we have an extraordinary opportunity to reimagine how we serve our guests—not just as travelers, but as people looking for meaningful connection. Gray Line has always stood for trust, consistency, and global reach. Our focus moving forward is to blend that legacy with modern, locally inspired experiences that honor the land, the people, and the stories that make this region so special.

    Under Crystal’s leadership, Gray Line Niagara Falls Canada & USA will expand operations with more frequent departures, a refreshed and eco-conscious fleet, and enhanced tour offerings that showcase the natural beauty, cultural heritage, and historical significance of Niagara Falls from both sides of the border.

    Signature experiences such as the Maid of the Mist, Cave of the Winds, Journey Behind the Falls, and the Niagara City Cruise remain essential to the product lineup, with enhanced cross-border and seasonal itineraries designed to provide greater flexibility, enrichment, and guest comfort.

    Our role as tourism professionals is more important than ever. We have the responsibility to not only entertain but to educate, inspire, and support local communities. The future of tourism is not just about where we go—it’s about how we get there and who we uplift along the way.

    In addition to her leadership roles in Toronto and Niagara Falls, Crystal is a proud member and active contributor to numerous industry organizations, including various tourism boards, the American Bus Association (ABA), and Women in Buses. She currently sits on advisory committees with both the Ontario Motor Coach Association (OMCA) and the Tourist Guide Association of Toronto (TGAT), where she champions sustainability, safety, and workforce development across the industry.

    Crystal and her family are also deeply committed to philanthropy and social responsibility. The company supports a wide range of causes including Truth and Reconciliation, eco-tourism and nature preservation, as well as healthcare institutions such as the March of Dimes, University Health Network (UHN), Toronto Rehab, SickKids, and the Krembil Brain Tumor Foundation—all causes that resonate deeply with her family’s personal journey, and in honor of her late mother, Lynn Szinegh.

    In recognition of her contributions to the global Gray Line brand, Sheriff was recently honored with the Gray Line Worldwide Brand Ambassador Award, celebrating her dedication to authenticity, service excellence, and community impact.

    None of this would be possible without the unwavering support of the people around me. To my husband Sameer, our daughters Elizabeth and Breanna, my mother-in-law Shereen, our families, our amazing TEAM, the support of our other licensees, Gray Line Worldwide, and my incredible colleague and friend Stephanie Kronwitter—Thank You. Your belief and partnership have made this journey meaningful, and your support will shape the success of everything still to come.

    Together, Gray Line Toronto and Gray Line Niagara Falls Canada & USA remain proudly locally operated and globally aligned—offering trusted sightseeing, private tours, custom charters, and multi-day excursions across Canada and the US.

    Daily tours now available. For more information or to book your next journey:
    www.graylinetoronto.com | www.graylineniagarafalls.com

    Media Contact

    Stephanie Kronwitter
    Email: skronwitter@graylinetoronto.tours

    About Crystal Sheriff

    Crystal Sheriff is an award-winning entrepreneur, tourism advocate, and the licensee of Gray Line Toronto and Gray Line Niagara Falls Canada & USA. She is also the founder of VIP Ontario Tours. With over two decades of hands-on experience, she leads with a deep respect for heritage, a drive for innovation, and an unwavering commitment to community. Crystal is a recognized leader in the Canadian and international tourism space, serving on multiple boards and committees while giving back to causes that support accessibility, healthcare, Indigenous inclusion, and environmental stewardship.